E-book redistributors (start here if you’re not familiar with the term) make a compelling case for independent authors: they are an easy and cheap way to get your e-books up on multiple platforms, which can mean higher sales and visibility. There are plenty of other advantages, too. But it’s not all good news.
The main problem with any one-size-fits-all solution is that the size may not fit everyone exactly right, or in exactly the same way. This is definitely the case when you publish an e-book once to get it on a multitude of different sites.
All of the e-book sales platforms require mostly the same basic information about the book, which is why these redistributors work at all. But they also might use this information differently. For example, Amazon allows only seven keywords, and in some cases they have specific uses (for example, the keywords might determine which sub-categories a book goes into).
And some authors have found ways to supercharge their Amazon keywords too – ways that might cause issues on other sites. You want to maximize your sales on all the different sites where your books are sold. For the ease of publishing on multiple sites at once, you could be trading away significant royalty dollars in return.
Another problem is the follow-on sales from e-books. One tried and true means of boosting sales is to include links to other books in the same series or by the same author at the end of every book. If a reader just finished your book and is desperate to read another one, putting a link right there in the e-book might lead to a second sale.
But using a redistributor means that you can’t add those links in. You’ll only be able to put the links in for one site at a time, and some sites, if not all of them, will simply delete links to their competitors’ sites. (Why would Kobo want you to go to Amazon to buy the next in the series?)
Another tradeoff is control. You can’t tweak your book to look its very best on every device; all your content has to be at the lowest common denominator among the different sales platforms. And to make sure that your images and content look right, you’ll have to publish the book, and then test it out on each platform or device separately.
It’s always the same story: the trade-off between convenience and perfection. If you’re just starting out with e-books, and you aren’t doing anything complicated with them, you might be fine with the redistributor approach. But you also need to think about what the convenience is costing you, not just in their commission, but in potential sales as well.
In the last post in this series, we’ll look at some of the redistributors who are out there – and recommend our favourite!